Branding & Packaging

The Challenges

The challenges facing Citroze included:

• No product branding experience

• Entry to a competitive, crowded marketplace

• Strict timeline

The Solution

After extensive market research, we presented a number of brand names and designs to the client.

Given the complex nature of launching still, carbonated and sport versions of the drink, we developed clear brand guidelines that enabled the brand to maintain a strong visual DNA.

The Results

• A strong brand

• Stand-out packaging

• Brand guidelines to maintain image across all touch points

The Client Said

“The SR team have done a fantastic job guiding us through the whole process. While we have a lot of experience in food retail, moving into the drinks market has presented challenges and they have been on hand along the whole journey.”

Client Services

Advertising / Branding / Photography / Packaging / Web