Social Media Video

The Challenges

The challenges facing Ocado included:

• Need to drive more traffic through social media

• Encouraging more users to try the brand

The Solution

We developed a series of short 15-second video campaigns to highlight Ocado’s diverse product range. The key messages were that Ocado is not merely an online grocery supplier, but also a premium online service. Using Instagram and Facebook, we storyboarded and developed creative to work across both channels.

The Results

• 69% uplift over static image campaign

• Link to Ocado Video

The Client Said

“Your work actually had a 69% uplift versus still images, which is fantastic! We had a second production with a different design running in tandem, which had a 38% uplift. Well done, your approach and style worked very well.”

Client Services

Digital Advertising / Video